Philian Hotel Services
- BRAND POSITIONING
Redesign logo, corporate identity, site, contact with tour operators, etc to get the new hotel in the market again.
- WEBSITE AUDIT
Analyze or redesign the hotel website to meet all specifications in the segment of sales, usability and functionality with the ultimate goal of increasing online bookings.
- ΟΝ PAGE SEO
Various techniques to make the hotel website appear in a higher position to the search engines than before.
- SOCIAL MEDIA
We create the online strategy for the promotion fo the brand and its total management through social media like Facebook, Instagram and twitter.
- PPC ADVERTISING
In order to increase the traffic to the hotel website, we guide potential customers in cooperation with other major sites.
- REPUTATION MANAGEMENT
Internet reputation management refers to those processes that are required to properly promote the image of a brand, product, or service over the Internet.
- PHILIAN OFFICIAL WEBSITE
Registration of the hotel at the official website of Philian in order to increase the visibility, the clientele of other hotels, corporate profile etc.
- BLOGGERS NETWORK
By working with the biggest Greek blogs, various entries will be made for the hotel’s readability both in B2B and B2C level.
- ATTENDING EXHIBITIONS
- PRICE POSITIONING
Control of competition and proposal with a new price list taking into consideration the seasonality, turnover’s increase, type of rooms etc.
- SALES TRAINING
Training staff and people managing bookings to modern technical sales methods.
- TOUR OPERATORS
Proposal for cooperation with foreign tour operators to increase reservations.
- TRAVEL AGENCIES
Working with about 2,000 travel agencies across Europe to increase reservations.
Collaborate with about 20 online travel agencies.
- MONTHLY NEWSLETTER
Monthly or 15-day newsletter to potential customers to inform or promote new actions, promotions, etc.
- LOW SEASON SALES
Various techniques and cooperations to increase reservations during low season.
- DIRECT BOOKINGS
The aim is to increase direct bookings to reduce the percentage of supplies to tour operators and OTAs.
- Long-term leasing of the property and its operation as a hotel.
- We fully undertake the hotel reservation with a percentage and flat rate and a percentage of bookings.
- Engagement type agreement. We pay the hotelier an amount per room and the hotelier continues to maintain the hotel management.